Turystyka aktywna w materiałach promocyjnych województw w Polsce
Active sport tourism in Polish voivodeships’ promotion materials

Summary/Abstract: The local authorities of 16 Polish voivodeships are in charge of creating programmes to promote regional tourist attractions. Such programmes may include active sport tourism schemes mainly aimed at individual engagement in physical activity. The purpose of our investigations was to determine whether and to what extent active sport tourism had been incorporated into the promotion materials of each and every voivodeship. All 16 offices of Province Marshals were comprised. Promotional materials and provincial websites were subjected to analysis. The majority of voivodeships are aware of the opportunities to promote the exploration of local natural and tourist attractions by individuals in favour of more active pastimes. The most favoured forms of active sport tourism are walking, riding a bicycle and water tourism. The term ”active sport tourism” is now inherent in tourism promotion and has almost completely replaced the concept of ”qualified tourism” previously used in Poland.

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