The Broadcaster from the Standpoint of a Journalism Student Cover Image
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Moderátor z pohľadu študenta žurnalistiky
The Broadcaster from the Standpoint of a Journalism Student

Author(s): Jaroslav Buček
Subject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Združenie MASS MEDIA SCIENCE
Keywords: speaker; host; anchor; professional characteristics and skills; respondents; students; opinion journalism; survey

Summary/Abstract: Truthworthiness or authenticity and natural expression without self-assertion of a spokesperson can lead to a stimulation of an interest of the public about the subject presented by the spokesperson and can lead to fulfilling the expectations of both, the spokesperson and their receivers. In this paper we present and compare some results of the research that has dealt with the profession of the spokeperson, drafting the demands their should perform. What were the reactions of the students at the Department of Journalism at Comenius University, future anchors or spokepersons, to the research?

  • Issue Year: 53/2010
  • Issue No: 3-4
  • Page Range: 72-81
  • Page Count: 10
  • Language: Slovak
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