Komercializácia, globalizácia a bulvarizácia ako súčasť interkultúrneho dialógu v 21. storočí - Trendy zobrazenia mediálnej reality
Commercialization, globalization and tabloidization as a part of intercultural dialogue in 21. century. The reality and the media reality

Summary/Abstract: Globalisation, commercialization, tabloidization are trends of the contemporary mass media mass culture and intercultural dialogue. Imitation of a depiction of real life is tendency of communication in these times. Media create their own virtual world with their specific rules and laws. By this world a recipient creates his or her own view of reality. We live times when more and more elements of national cultures thanks to the mass media must process the same impulses and adapt them to their cultural context. This is the reason why some parts of the cultural contents in many different cultures are the same or become more and more similar. Intercultural dialogue of the media in 21st century expresses itself by massive widening of similar media contents world-wide. These contents are adapted to their particular cultural specifics in every country.

• Details
• Contents