POLITICAL DISCOURSE AND BUILDING IMAGE CANDIDATE'S PRESIDENTIAL ELECTIONS IN 2000
DISCURS POLITIC SI CONSTRUCTIA IMAGINII CANDIDATILOR ÎN ALEGERILE PREZIDENTIALE DIN 2000

Summary/Abstract: This article explores the use of political discourse as a tool for candidate image construction during the 2000 presidential elections in Romania. It investigates the discoursive frames employed by the main contenders, Ion Iliescu and Corneliu Vadim Tudor, in their effort of getting the public to view the electoral competition their way. The main focus is on the discourse-induced framing effects in the candidate image formation process and on the compatibleness of the resulting image with the latent cognitive dimensions underlying voters’ assessment of the presidential candidates.

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