Moralne dileme zaposlenih u korporativnom poslovanju
Moral Dilemmas Of Employees In Corporative Business Operations

Summary/Abstract: Conditions imposed by modern business operations are such that moral relationship between the company, potential customers and the public are influenced by large number of both internal and external factors, of which the following are significant: requirements of investors, pressure to meet unrealistic business deadlines, profits at any price, pressure of competitors, globalization, etc. The general thought is that business activities need to be positioned as to offer the customers what they need, when they need it, and where and how they need it, regardless of the means by which this goal is accomplished. Accordingly, numerous moral theorists have begun to emphasize the importance of morality, indicating the main problems of modern business operations: deception with regard to product quality, avoiding to indicate the possible harmful effects of a product, production and marketing of unsafe and dangerous products, immoral advertisement, etc. On one end of this problem is the moral, on the other the quick profit and earnings. We need to ask the following questions: are the employees under moral obligation to condemn such practices, and to prioritize the benefit of the public instead of the benefit of the company and to induce moral panic addressed to potential customers?

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