МОРАЛНА АНAЛИЗА ПРОИЗВОДА - КЉУЧНА МОРАЛНО СПОРНА ПИТАЊА
MORAL ANALYSIS OF THE PRODUCTS' ‒ BASIC MORAL QUESTIONS
Author(s): Branko Balj, Radenko MarićSubject(s): Business Economy / Management, Micro-Economics, Ethics / Practical Philosophy, Economic development, Business Ethics, Socio-Economic Research
Published by: Економски факултет Универзитета у Бањој Луци
Keywords: Product; korporative business operations; ethics; moral product;
Summary/Abstract: The ethical acceptability of most products produced and marketed by a company is beyond any doubt. However, the pressure of competitors, pursuit of profits and attempt to achieve better business performances are the main reasons for companies to evade ethical guidelines in production, marketing and advertisement of some product. Therefore, the moral analysis of the products needs to be focused on the main product characteristics as the quality, aesthetics, pricing, safety etc, and to find a way of establishing a so called „moral product.“
Journal: Acta Economica
- Issue Year: 7/2009
- Issue No: 11
- Page Range: 21-35
- Page Count: 15
- Language: Serbian
