Doskonalenie procesu zarządzania strategicznego zorientowanego na wyniki na przykładzie Wydziału Towaroznawstwa Uniwersytetu Ekonomicznego w Poznaniu
Improving result-oriented strategic management – the case of commodity Science Faculty of the Poznań University of Economics

Summary/Abstract: Strategic management is indispensable for competing successfully in any market economy, including that based on knowledge. Economies are subject to the laws of supply and demand with market players seeking to maximize financial and non-financial benefits. To survive in the educational services market, an institution of higher learning needs to comply with such laws and use its potentials and abilities to face competition. One of the key prerequisites for managing organizations efficiently and effectively is to employ strategic management. Management theories offer an array of strategic management models which emphasize such various components of strategic planning as good understanding of an organization’s mission and vision, the creation of added value for the enterprise, resource forecasting, identifying and assessing failure risk, etc. One element shared by all such theories is result orientation. As decisions are based on managerial information, it is vital in the management models applied in a given organization to plan and carry out systemic data management measures such as data collection, data processing by means of adequate tools and techniques, the designing of employee incentive programs which help the organization to meet its goals efficiently and effectively, etc. The purpose of this paper is to present a mechanism for improving resultoriented strategic management by describing the case of the Faculty of Commodity Science of the Poznań University of Economics. By critically evaluating data collection and analysis mechanisms and decisions based on the acquired information, areas of emphasis have been identified helping to improve the quality of management within the quality assurance system in place at the Faculty of Commodity Science.

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