ULOGA MENADŽMENTA U EKONOMSKOM RAZVOJU I ZAŠTITI ŽIVOTNE SREDINE OPŠTINE ROŽAJE
ROLE OF MANAGEMENT IN ECONOMIC DEVELOPMENT AND ENVIRONMENTAL PROTECTION OF ROZAJE MUNICIPALITY

Summary/Abstract: Development of social responsibility is consisted of the management's capability to achieve basic goals like increasing the quantity of the goods and services, as well as profit, on the one hand, and satisfying the ethic behaviour when it comes to managing the resources, on the other hand. The first phase of social responsibility is characterized by the management's orientation to achieve profit, the second phase is consisted of the management's ability to trust its partners and the third phase consists of the quality of life and the protection of the environment. However, some economists emphasize that social responsibility is understood as limiting in some underdeveloped countries and regions. This statement describes the Rozaje municipality as well, where once big companies crumbled due to economic crisis, whilst smaller companies, on the other hand, the goal of making profit is more important than the responsibility for resources and sustainable development. Concessionaires who exploit the forests of the region have a low business moral. Their main goal is profit and that is the main reason why they do not care about the forests. Due to their inability to conduct business responsibly, managers should follow certain rules: interests of the society should be superior to the organization's interests, the organization's interests should be superior to manager's personal interests. It is necessary to develop trust on all levels of the organization. Developed companies in the world do not only take care about profits and the quality of a product, but also about its responsibility towards community and its customers, with the emphasis on the use of the resources and the protection of the environment.

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