The Identity of Cultural Transfer
The Identity of Cultural Transfer

Summary/Abstract: The author of the article discusses the problems of identity of cultural transfer and the division into “world-systems,” taking into consideration several issues, such as: cultural universalization, resulting from the phenomena of acculturation, transgression and pluralism; new types of identity of the globalized societies, that are based on transmissions via television and the Internet as well as on the universal access to the mass audience; types of intercultural identity of transfer (generally divided by the author into monovalent, bivalent and pluralist); the consequences of globalization transformations, such as the sense of being deprived of one’s roots, removal from the home cultural group, relocation, deterritorialization, and increased mobility.

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