La metáfora como mecanismo de persuasión en el discurso coloquial de los Raperos
A metaphor as a mechanism of persuasion in the colloquial discourse of the Rappers

Summary/Abstract: This paper is a part of a more general study in which we present the linguistic mechanisms of persuasion in rap discourse. Within hip hop, MC Battles are one of the most visible and potentially humiliating venues for demonstrating one’s verbal skill. Each rapper’s goal is to insult their opponent with spontaneous rhymes within sixty seconds. Winners are judged by the response of the audience. We are going to observe the functioning of the metaphor in rap discourse as a strategy of the communication and the persuasion. Apart from that we will also try to reflect on the definition of the metaphor from the point of view of pragmatics and cognitive linguistics.

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