PASLAUGAS TEIKIANČIŲ ĮMONIŲ RĖMIMO PRIEMONIŲ VEIKSMINGUMO ANALIZĖ
EFFICIENCY ANALYSIS OF THE SERVICE COMPANIES PROMOTION TOOLS

Summary/Abstract: There is analyzed the efficiency of the hotel advertisement types with the purpose to clear which of advertisement types are most efficient for the hotels. The authors Engel, Warshaw, Kin-near, (1991) recommend the advertisement campaign efficiency to value in three aspects: social, psychological and economical. There were researched hotel‘s „Morena“ advertisement types efficiency and the research results showed us that looking for-ward to attract as many as possible guests in to the hotel, there was used whole variety of the advertisement types. There was used information in yellow pages, information in different edi-tions and also information in various info centers and on inter-net. Although all those promotion tools not always are practiced and used efficiently. The research detected following hotel „Mo-rena“ faults: there is no marketing department, used not all ad-vertisement types like no advertisement in non-periodical edi-tions, there were not used any radio and hoarding adverts. Rea-ching for hotel „Morena“ advertisement efficiency, company have to know very well their customers and possibility to satisfy the demands of potential customers by the texts, views and sounds in advertisements. To coordinate the promotion in com-pany there is a need to establish the marketing department that would be collecting the info about the hotel‘s guests, would be monitoring and researching competitors, analyze customer‘s behavior and be making prognosis of the potential guests beha-vior. Marketing department would be in charge of choosing promotion tools, frame the advertisement budget and be evalua-ting benefit of investments into the advertisement.

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