ĮVAIZDŽIO FORMAVIMO ANALIZĖ AGENTŪROS „JURGVITA“ PAVYZDŽIU
IMAGE FORMATION ANALYSIS IN THE STANDART OF AGENCY „ JURGVITA“

Summary/Abstract: In contemporary market services company’s oneness crea-tion is one of successful business possibility. Services company oneness is formative by creating company image. Positive com-pany’s image formation is strategic company’s decision. Image creation is inextricable every company’s part. Beside the point is the company big multinational or small local, clear organization image is essential communicating with clients, partners and others organization members. Without clear and definite image it would be hard to explain them, what is the mission of company, what it suggests and what it pursues for. Under the conditions of contemporary market, when big po-ssibilities of choise exist and the main problem is not the pro-duction of goods or services, but their sales, the importance of image becomes urgent. This paper aims at the analysis of cur-rent situation at the agency “Jurgvita” from the point of marke-ting; research and identification of the current image of the agency; basing on the conclusions drawn, presenting sugges-tions for the management of the agency on the possibilities of image formation and maintenance.

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