CSR w perspektywie menedżerów oraz konsumentów (wyniki badań)
Corporate Social Responsibility in the perspective of managers and consumers (the results of a survey)
Author(s): Zbigniew AntczakSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Corporate Social Responsibility; managers; consumers
Summary/Abstract: The results in the paper come from the author’s scientific diagnosing over the reception of conception of business social responsibility (CSR, Corporate Social Responsibility) by two social groups: managers in enterprises functioning in Poland, and consumers.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 220
- Page Range: 367-375
- Page Count: 9
- Language: Polish