Obywatel jak metafora organizacji społecznie odpowiedzialnej
A citizen as a metaphor of socially responsible organization

Summary/Abstract: The paper is a description of an approach based on using metaphors in the process of describing and analyzing activities of a company. It synthetically presents the images of organizations proposed by G. Morgan which is followed by pointing out the possibilities of utilizing them in the description of social responsibility concept. Finally it takes into consideration the proposal of creating a new metaphor showing a socially responsible company as a citizen.

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