Społeczna odpowiedzialność przedsiębiorstw w Polsce – wyniki analizy kampanii CSR
Corporate Social Responsibility in Poland – results of CSR campaign analysis
Author(s): Paweł ChlipałaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Corporate Social Responsibility; social campaigns; CSR campaign analysis
Summary/Abstract: The article presents the results of the analysis of social campaigns. The main goal of this paper is to diagnose the usage of CSR concept in companies’ activity in Poland. There were analyzed 82 campaigns conducted from 2010 to 2011 in Poland. The analysis included the subject of CSR activities, their range and effects. It also contained marketing aspects: creation and communication of CSR activities.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 220
- Page Range: 177-184
- Page Count: 8
- Language: Polish