THE SOFT SYSTEMS METHODOLOGIE’S TECHNIQUES AND MODELS USED AT GENERAL MOTOR’S EUROPE
THE SOFT SYSTEMS METHODOLOGIE’S TECHNIQUES AND MODELS USED AT GENERAL MOTOR’S EUROPE

Summary/Abstract: Marketing research methodology remains fundamentally the same across all types of similar problems, whatever they are in consumer, industrial service areas; whatever the research is domestic or international in scope, whatever it is applied to product, pricing, promotional or distributional decision or whatever the product category is goods or cars. Specific techniques and modelling systems of, the Soft System Methodology, marketing plans will vary to accommodate unique needs of different situation.

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