Tyrania intymności w mediach – metafory oraz metamorfozy obrazu ludzkiej seksualności
The Tyranny of Intimacy in the Mass Media – Metaphors and Metamorphoses of the Image of Human Sexualityv

Summary/Abstract: Sexuality is one of the fundamental notions in the analysis of human identity. However, in view of pressing changes in the social mores and customs, the understanding of sexuality and its definition are currently being deconstructed. The sexual increasingly intrudes into public discourse; sex has become accessible in the media, and reduced as one of the main topics of mass culture to an object of consumption, a unique but obligatory part of lifestyle; erotically saturated messages of contemporary media contribute to the sexualization of culture, making it increasingly commercialized and pluralistic. The result is the democratization of desire, that is, general access to all media featuring sexuality in more or less brutal form, and a media-generated culture where public nudity, erotic confessions and sexually marked gestures become more acceptable. This medial sexuality, creating its own epistemological metaphor, affects social life, the shape of social attitudes, and the nature of private and public discourse on the limits of intimacy.

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