СОЦИЈАЛНИОТ МАРКЕТИНГ КАКО ПОТЕНЦИЈАЛНО КОРИСНА АЛАТКА ЗА ПОДГОТВЕНОСТ
SOCIAL MARKETING AS POTENTIALLY VALUBLE TOOL FOR PREPAREDNESS
Author(s): Peter D. Rumm, Curtis E. CummingsSubject(s): Poetry
Published by: Центар за регионални истражувања и соработка Студиорум
Keywords: public health; preparedness and early response
Summary/Abstract: Planning and implementing communication strategies is a major aspect of public health emergency preparedness. An emerging aspect of public health communication is social marketing. According to the authors, this approach uses commercial advertising techniques to promote health outcomes. Resources are available for experience and training in this new and interesting field.
Journal: ЕВРОДИЈАЛОГ Списание за европски прашања
- Issue Year: 2007
- Issue No: 10
- Page Range: 99-104
- Page Count: 6
- Language: Macedonian
