O nowej koncepcji badań polszczyzny medialnej
The new concept of the research of the Polish language used in the media

Summary/Abstract: The text presents the theoretical basis of a new linguistic subdiscipline called media linguistics which would discuss all language phenomena prompted by media, i.e all verbal constructions (written, spoken or hybrid forms) existing in certain media, especially audiovisual ones. Media linguistics combines paradigms of media studies and post-structural linguistics, open to external relations. The main theoretical bases for media linguistics (apart from media and contemporary culture studies) would be: cognitivism (in this approach media are seen as “text-making machines”, an important element of conceptualization of reality), a critical analysis of the discourse and sociolinguistics combined with pragmalinguistics. The core of media linguistics are also interdisciplinarity and polymethodologism.

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