PROBLEMI I RAZVOJ FRANŠIZINGA U SRBIJI
PROBLEMS IN THE DEVELOPMENT OF FRANCHISING IN SERBIA

Summary/Abstract: In this paper we will briefly try to show the concept of franchising as a business concept that has grown enormously in the world during the last few years. We will give a brief overview of the current situation in Serbia, highlighting the problems and prospects of further expansion and development of franchising in Serbia. In Serbia, there is keen interest for the introduction of franchising at famous trading houses for the conversion of existing stores into franchises, and in part for the creation of new special stores - franchises.

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