MOGUĆNOST RAZVOJA KOMPANIJE "SOKO ŠTARK" PUTEM FRANŠIZINGA
FRANCHISING AS A POSSIBILITY FOR THE DEVELOPMENT OF "SOKO STARK" COMPANY

Summary/Abstract: This paper describes the business case for the company "Soko Stark'', a situational analysis was conducted, the problems were identified and concrete solutions to those problems given. Besides many entrepreneurs in Serbia, "Soko Stark" Co. from Belgrade has also decided to expand its business activity by franchising. By the way of its business operation, this company has proved a successful business concept. It is planning to expand and increase its franchise system in the near future. The company has proved that it is more successful than its competitors in the confectionary industry market that has been vacant so far. Therefore, we expect to be able to expand our franchise system easily both on the domestic market and on other markets on the territory of ex Yugoslav republics.

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