ZNAČAJ PRIMENE STRATEGIJA UPRAVLJANJA GOTOVINOM ZA VREME I POSLE EKONOMSKE KRIZE
SIGNIFICANCE OF IMPLEMENTING CASH MANAGEMENT STRATEGIES DURING AND AFTER THE ECONOMIC CRISIS

Summary/Abstract: In the period of the economic crisis, financial managers face an already chronic cash deficit, continuing due to the funds accumulation for new investments in the upcoming phase of economic recovery, as well. The balancing between business profitability and the firm’s liquidity will become then even more significant. The acceleration of accounts receivable collection, extending terms of payment to the suppliers, and efficient inventory management are particular cash management strategies. It is best to utilize them combined to supply necessary liquid assets, with minimization of all cash-connected expenses. Maintaining optimal cash balance includes investing potential cash surpluses in short-term marketable securities and providing the missing cash by their sales, in accordance with the Baumol and Miller-Orr model.

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