MENADŽERSKE I MARKETINŠKE INOVACIJE - IMPERATIV POSLOVANJA U POSTKRIZNOM PERIODU
MANAGING AND MARKETING INNOVATIONS – IMPERATIVE OF BUSINESS IN POST CRISIS PERIOD

Summary/Abstract: In this paper, we will be considering a whole range of managerial and marketing strategies, techniques and tools, which insist on creativity and innovation. They should provide two things. First, to encourage the staff to apply their knowledge and skills in dealing in the unfavorable market and other business conditions, in terms of a lack of liquid assets. Second, to encourage the consumers, who are influenced by the crisis and have so become more cautious when spending available budgets and loans. Also, the paper will highlight the fact that the imperative of successful business in post crisis period is to take care of human resources and investments in the staff, because they are "owners" of knowledge, which is the bearer of development.

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