ADVERTISEMENTS IN PUBLIC TOILETS: COMPARATIVE ANALYSIS OF PROMOTIONAL DISCOURSE ABOUT REPRODUCTIVE HEALTH IN TORONTO AND NOVI SAD
ADVERTISEMENTS IN PUBLIC TOILETS: COMPARATIVE ANALYSIS OF PROMOTIONAL DISCOURSE ABOUT REPRODUCTIVE HEALTH IN TORONTO AND NOVI SAD
Author(s): Senka GavranovSubject(s): Gender Studies
Published by: Universitatea de Vest din Timişoara
Summary/Abstract: The research focuses on reproductive health in advertisement discourse and its assumed ideological narratives about female genitalia and sexuality, which work beneath the seemingly gender-neutral surface forms. The paper bases its conclusions on the comparative analysis of toilet advertisements at food courts in a university campus in Toronto, Canada, and cafes frequented by youth in Novi Sad, Serbia. Quantitative and qualitative analysis of the data is informed by Critical Discourse Analysis (CDA).
Journal: Gender Studies
- Issue Year: 2010
- Issue No: 09
- Page Range: 36-51
- Page Count: 16
- Language: English