Kreowanie wartosci marek medialnych
THE CREATION OF MEDIA BRANDS’ VALUE

Summary/Abstract: The article presents issues concerning the creation of brand on the media market. The management of brand should be considered in all marketing actions of a particular com¬pany. The article presents the analysis of those media owners’ marketing actions which can have the strongest impact on the creation of brand value. It also presents the classification of the most valuable brands on the Polish media market and factors that intensely influence their market position.

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