Monopolizacja rynku prasowego w Polsce po roku 20091
Monopolization of the press market in Poland after 2009

Summary/Abstract: The article presents monopolization of the press market in Poland after 2009. It shows that press publishers from oligopolistic structures can successfully confront unfavorable macroeconomics and sector conditions. It also presents advanced processes of concentration of capital, mastery of various sectors of the press market by press groups, high globalization potential of the press sector, the creation of monopolies of information and publicity which lead to the decrease of quality of message media and to expenses for marketing and promotion as well as to the diversification of the market goods which are too high from the social point of view.

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