Eksterni i interni faktori i njihov uticaj na inovacije proizvoda i poslovnih procesa
External And Internal Factors АffЕcting The Product And Business Process Innovation

Summary/Abstract: The competitive advantage of a company strongly depends on its possibility to benefit from innovational activities. Understanding the factors that affect product and process innovation and their effects is necessary for deciding on an innovation strategy that is one of the core factors of an innovation success. We research the influence of nine external and internal factors on product and business processes innovation. For the analysis of important relations and conclusions, beside theoretical literature, we use the results of several studies.

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