STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH 
CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS) Cover Image

STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)
STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)

Author(s): Erika Kulcsár, Zsuzsánna Bokor
Subject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: consumer’s behavior; family; culture; nationality; nonparametric tests

Summary/Abstract: Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the roles the family members assume in the household.

  • Issue Year: 2010
  • Issue No: 15
  • Page Range: 72-77
  • Page Count: 6
  • Language: English
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