STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH
CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)
STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH
CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)
Author(s): Erika Kulcsár, Zsuzsánna BokorSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: consumer’s behavior; family; culture; nationality; nonparametric tests
Summary/Abstract: Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the roles the family members assume in the household.
Journal: Revista tinerilor economişti
- Issue Year: 2010
- Issue No: 15
- Page Range: 72-77
- Page Count: 6
- Language: English