IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES?
IS THERE ANY DIFFERENCE BETWEEN THE ATTITUDE OF ROMANIAN TOURISTS AS COMPARED TO THE FOREIGN ONES?
Author(s): Erika KulcsárSubject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: attitude; research; variable; total variant
Summary/Abstract: This paper ranks within the field of marketing research, being primarily aimed at identifying differences between the attitude of Romanian tourists as compared to that of foreign tourists with respect to hotel room arrangement - in which they were housed during their staying – respectively the assessment of culinary preparations of the location (the restaurant) where they most often served meals. This paper also presents those aspects they were satisfied with, they are not satisfied with and that the respondents would change or improve in the Centre Development Region. The quantitative marketing research took place in the Centre Development Region between 15.05.2009-17.10.2009. A total of 410 questionnaires have been included in this marketing research.
Journal: Management & Marketing - Craiova
- Issue Year: 2010
- Issue No: 2
- Page Range: 317-322
- Page Count: 6
- Language: English
