KULTURA I JEZIK U POSLOVNOJ KOMUNIKACIJI
CULTURE AND LANGUAGE IN BUSINESS COMMUNICATION
Author(s): Amela Lukač-ZoranićSubject(s): Foreign languages learning
Published by: Интернационални Универзитет у Новом Пазару
Keywords: language; culture; cultural differences; communication; business
Summary/Abstract: Linguistic and cultural binds enjoy a higher profile because effective business communication is essential to success in such global domains. Linguistic and cultural knowledge are basic nowadays when doing business internationally. The importance of effective business communication in English language is immense and at the same time it is a key of success. Each country, besides its local and regional culture, preserves its expression in localisms regionalisms and colloquial language, while international culture and modern technical civilization influence general vocabulary, specific terminology and standard language phraseology. Due to cultural differences, i.e. unfamiliarity with cultural peculiarities there is additional noise in the communication process between members of different cultures.
Journal: Ekonomski izazovi
- Issue Year: 2013
- Issue No: 03
- Page Range: 161-169
- Page Count: 9
- Language: Bosnian
