Knowledge Based Society: Optimization of Management Decisions in the Supply Chain regarding the Buying of Business Services
Knowledge Based Society: Optimization of Management Decisions in the Supply Chain regarding the Buying of Business Services
Author(s): Corina Pop SitarSubject(s): Economy
Published by: Risoprint
Keywords: buying center; business services; purchasing management
Summary/Abstract: Nowadays, the acquisition of business services is becoming very important for organizations. Therefore, this article investigates the optimization of the management decisions in the supply chain regarding to the structure of the buying center for the business services. The paper begins with the presentation of the increasing importance of the purchasing of business services. Next, we describe the special characteristics of the business services which increase the complexity of the buying center. Furthermore, we investigate whether the buying center structure varies for different categories of business services. We develop a conceptual framework of the factors influencing the structure of the buying center for business services. In this paper we present the preliminary findings from testing the framework in practice. The paper ends with conclusions and recommendations for managers regarding the optimization of their decisions for the purchasing of the business services.
Journal: Marketing From Information to Decision
- Issue Year: 2012
- Issue No: 5
- Page Range: 396-403
- Page Count: 8
- Language: English
- Content File-PDF