Some Factors that Influence Hospitality Services Suppliers' Decision to Include Traditional Products in their Offer
Some Factors that Influence Hospitality Services Suppliers' Decision to Include Traditional Products in their Offer
Author(s): Teodora Mihaela TarczaSubject(s): Economy
Published by: Risoprint
Keywords: agricultural marketing; nutrition marketing; traditional products; promotion; touristic offer
Summary/Abstract: Food, nutrition and health are topics of growing interest among many researchers nowadays. How can we avoid unhealthy foods and move towards those that can improve health and our wellbeing state? In this research we start from the premise that in Romania there is potential, resources and traditional recipes which can help us being educated in what a balanced nutrition is concerned. Romanian traditional products, made especially in specific geographical areas, do not manage to be known all over the country. Is it possible that tourism might help them? A study based on the interviews made with several touristic pension managers in Bihor helps us understand their attitude towards traditional products. The question that arises from this study is trying to find an answer in terms of the ability to promote traditional products through touristic offers. The research tries to identify some factors that influence the decision of touristic suppliers to include or not in their offer traditional products, as hostels, hotels, restaurants, leisure suppliers can influence (consciously or not), our culinary habits.
Journal: Marketing From Information to Decision
- Issue Year: 2012
- Issue No: 5
- Page Range: 492-501
- Page Count: 10
- Language: English
- Content File-PDF