Free Word Association for Romanian Traditional Food Products
Free Word Association for Romanian Traditional Food Products

Summary/Abstract: Traditional food products tend to be a subject of real interest for researchers as well as for producers, consumers and local / national authorities. Since 1996, when EU has initiated the attestation and registration of these products, their popularity is continuously growing between EU consumers and not only them. The main purpose of the present paper is to identify a series of possible correlations that consumers and / or potential consumers are making regarding the Traditional Food Products in Romania. In order to reach our objective, we used the “free word association method”, by applying face-to-face questionnaires, to a number of 148 respondents. The use of projective technique as research method, allowed us to reveal ideas that consumers expressed regarding the name, taste or aspect of traditional food products. The results provide new words, information that food producers and marketing specialists can use in order to create the message or the insight of a promoting campaign.

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