The Consumer Behaviour in Social Networks
The Consumer Behaviour in Social Networks

Summary/Abstract: The influence of social networks began to be so pronounced in recent years that affect perceptions, attitudes, beliefs, motivations, consumer lifestyle and personality. More specifically, there is the influence of social networks on personal and psychological factors. Nowadays, the influence of social factors on consumer behavior of social networks becomes an incontestable factor. This paper is intended to be a study on consumer behavior in social networks, the logical order of actions that make a social network consumer, a client-server architecture of a recommender system, a database structure and a study of collected data.

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