A prototype of On-line database for Internet Consumers of On-line stores in Romania
A prototype of On-line database for Internet Consumers of On-line stores in Romania
Author(s): Loredana MoceanSubject(s): Economy
Published by: Risoprint
Summary/Abstract: In the last two decades, online shops wanted to be innovative keeping a careful navigation as easy and more efficient structuring of information.We can use all marketing techniques and tools like online malls, on-line databases, social networking, emailing and blogging. For all these techniques we can choose all forms of e-marketing, most useful and accessible for the customers.This paper describes the most accessed sites of electronic commerce in Romania and propose a way to develop an online questionnaire with a very easy to learn software for databases, Access 2007.
Journal: Marketing From Information to Decision
- Issue Year: 2011
- Issue No: 4
- Page Range: 261-270
- Page Count: 10
- Language: English
- Content File-PDF