UPOTREBA JEZIKA ILI DISKURSA KAO MANIFESTACIJE IDEOLOGIJE
USAGE OF LANGUAGE OR DISCOURSE AS MANIFESTATION OF IDEOLOGY

Summary/Abstract: This paper is about the uses of language or discourse as manifestations of ideology. Its four basic characteristics are hereby underlined , as follows: firstly, as ideological may be defined any basic pattern of meaning of interpretation bearing on or involved in aspect(s) of ‘social reality’. Secondly, the nature of ideological meaning being commonsensical and normative is manifested in the fact that it is seldom qustioned in a given society possibly across various discourse genres.In case of a wider society and wider range of discourse, the meaning may be more hegemonic. Ideology, given its nature, may be immune to experience and observation. Accordingly, there may exist discrepany both between ideology and direct experience as well as between the level of implicit meaning and explicitly uttered words. Thus, one of the most visible manifestation(s) of ideology is language use or discourse, which may reflect, construct and maintain ideological patterns. The meanings then may serve the purpose of framing, validating and explaining attitudes, states of affairs and actions to which they are applicable.

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