Malinowski w „Żółtym Prostokącie”, czyli po co nam antropologia? O interpretacji dzieł antropologicznych w pismach popularnonaukowych
Malinowski in the Yellow Rectangle, or why is anthropology needed?

Summary/Abstract: The article is focusing upon anthropological research of Bronislaw Malinowski and the general purpose of anthropology as a science, in comparison to the problem of reducing anthropological theories by the media and their main public (audience and readership). The paper focuses upon the main purposes behind travelling to the unknown places, and a crisis in the media (travel programs, popular science magazines and travel literature). Nowadays, Malinowski’s postulate of an in-depth insight into a culture has been brought to the maximal exposition of most vivid differences and simultaneously presenting it stylised on proper scientific discourse. Thus, the author concludes, that this transfer of senses causes the recipients focusing on the shallow, superficial orientalism and expected exotics. It happens, because many nowadays travellers carries out Bauman’s conception of the “postmodernist tourist”, who seeks certain, stereotypical, phenomenon during their journey and does not connect them with an intense experiencing the culture and its members. Those questions lead to an attempt of defining if the main criteria of anthropology are still up-to-date.

• Details
• Contents