Prosument na rynku turystycznym – próba zdefiniowania
Prosumer on the tourist market – attempt to define

Summary/Abstract: The aim of the paper is to propose the definition of the prosumer on the tourist market. Special attention is given to the impact of characteristics of tourist market on prosumers behaviour as a segment of consumers. The higher value of free time, individualism, changing needs and social development are examples of conditions that influence “consumer – prosumer” needs and behaviour. To illustrate the problem, the author shows the results of primary research (case study, directed interview method) conducted in two tourism enterprises (travel agency and fly ticket agency). Interviewed entrepreneurs perceived the greater activity of consumers and their greater needs, requirements and expectations to the tourist offers. It is also observed that consumers’ knowledge does not influence their cooperation with the tourist agency.

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