ZMIANY W ZACHOWANIACH KONSUMENTÓW NA RYNKU TURYSTYCZNYM W ERZE SPOŁECZEŃSTWA TWÓRCZEGO
CHANGES IN CONSUMER BEHAVIORS ON TOURISM MARKET IN THE CREATIVE SOCIETY AGE

Summary/Abstract: An important trend that can be observed on nowadays market is the development of so called creative society, which characteristic is the ability to respond creatively to the changes in the environment and the willingness to cooperate with producers on the market. This trend is connected with the age of information society, which characteristic is the possibility of networking and promptly usage of information. Other trend is so called creative society. Tourism market can be a very good example of these changes because of global character and remarkable complexity of the product. The main object of the paper is to review the changes in consumer behaviors on the tourism market, taking into consideration characteristics of the informational society and creative society. The paper has a review style and particular attention has been devoted to the phenomenon of prosumption and individualization of consumers' behaviors.

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