АЗ-КОНЦЕПЦИЯТА КАТО ФАКТОР ЗА ФОРМИРАНЕ НА АДИКТИВНО ПОВЕДЕНИЕ
SELF-CONCEPT AS A FACTOR FOR FORMING ADDICTIVE BEHAVIOUR

Summary/Abstract: At the contemporary stage of development of psychology an increase of interest for studying the crises in the individual, social and ethno-cultural identity has been observed. On individual basis the achievement of psychosocial identity by the individual means that he/she should have a realistic Self-Concept, which at the same time includes the physical, cognitive, emotional and social mastering of the environment and social recognition within the framework of society. The Self-Concept of personality can be presented as a cognitive system, which functions as a regulator of the behaviour with respect to the social environment. The Self-Concept furthers the achievement of inner co-ordination of personality, which is actually the feeling of existing as a complete Self connected with the others and at the same time different from them. It is well-known that the high degree of differentiation of such components of the Self-Concept as the Real Self Image and the Ideal Self Image may lead to depression or to an "escape from reality" determined by the unattainability of the ideal. The present report gives some possibilities for realization of the Ideal Self Image in a communication, mediated by the global information network called Internet, as a factor for addictive behaviour. One of the types of behaviour, realized through the Internet communication, which are analysed is Internet addiction. The actuality of studying the role of Self-Concept for forming Internet addiction is determined by the insufficient research on the regulative role of identity regarding non chemical behavioristic dependencies as well as by the practical significance of the studying of the phenomenon Internet addiction.

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