ИНДИВИДУАЛНИ И КОНТЕКСТУАЛНИ ФАКТОРИ ЗА ИЗБОР НА АКАДЕМИЧНА СПЕЦИАЛНОСТ ПРИ ФИНЛАНДСКИ СТУДЕНТИ ПО БИЗНЕС НАУКИ
INDIVIDUAL AND SOCIAL FACTORS, WHICH INFLUENCE SPECIALTY CHOICE IN HIGHER EDUCATION AMONG FINNISH BUSINESS STUDENTS

Summary/Abstract: Contemporary approaches toward academic choice comprise individual, structural and cultural influences, thus proposing an "eclectic explanation" of the choice of specialty. The proposed explanatory model is integrative in its' essence. It incorporates two comprehensive theories, which have proved to be reliable frameworks in explaining, and also predicting human behavior. The first one is the theory of psychological type, and the second one — theory of planned behavior. Results reported here are based on a sample of 152 Finnish business students, who completed Myers-Briggs Type Indicator form F (MBTI; validated Finnish version), and a questionnaire based on Ajzen's theory. The incorporation of those two approaches provides us with more complete explanation of specialty choice, based on the interaction between individual, social and structural influences, which facilitate or hamper the accomplishment of one's academic choice.

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