ВЛИЯНИЕ НА МЕДИИТЕ ВЪРХУ ФОРМИРАНЕТО НА ОБРАЗА ЗА СОБСТВЕНОТО ТЯЛО
MEDIA INFLUENCE ON BODY-IMAGE DEVELOPMENT

Summary/Abstract: Psychological research proves the significant role of negative body-image on the development of eating disorders and low body-esteem. The media are portrayed as an influence key factor by popularizing sociocultural norms (body ideals). Media influence increases with the raise of attention payed on body-image issues and sending gender-specific messages. Changes in body ideals are following a negative direction towards extremely thin female body and extremely muscular male body, thus moving away from reality. Of particular interest are the psychological mechanisms underlying the increase in the behavioral tendency for body change in the direction of the prevailing ideal (dieting, eating disorders, anabolic steroids use).

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