Compromise approach to effects-oriented web design
Compromise approach to effects-oriented web design

Summary/Abstract: Web applications require the integration of different areas in the field of usability, information architecture and elements influencing user behaviour. In particular, it is related to the effects-oriented websites designed to generate specific interactions. Various forms of media and interactive objects such as banner ads, landing pages, or the active elements of websites are used in this area. A conflict can be identified between the need to achieve results, and ensuring an adequate level of usability. The approach presented in this article is based on the decomposition of interactive elements and compromise solutions with the main goal to generate results at a certain level while maintaining a low intrusiveness of the website.

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