Nők karrierdiskurzusokban: szexista ideológia a kulturális forgatókönyvekben
Women in Carrier Discourses: Sexist Ideology and Cultural Script

Summary/Abstract: The relationship between sexist ideologies and cultural scripts in Hungarian media discourses is discussed with regard to the problem of women’s work and carrier building. Sexist ideology in media discourses influence how society views women, and how women view themselves. In order to understand this process more deeply, a novel conceptualisation of cultural script is developed, as a mediator between public discourses and social practice, while manifesting at an individual cognitive level. Various forms of sexist ideology and cultural scripts are analysed by using corpus linguistic techniques and discourse analytic methods based on M. M. Bakhtin’s speech genre theory and critical language analysis. Results show that sexist cultural scripts dominating the examined sample of newspaper articles (1998–99) are restrictive regarding women’s work outside of their home. Such scripts are closely tied to traditional gender roles, and the dichotomy of the spheres of work and home based on the idea that a woman’s primary role is that of biological reproduction. Other scripts were found less sexist, however having a dialogical relationship with sexist ideologies and cultural scripts. Less sexist scripts still saw the value of women’s work as economically useful for their families or countries, but not as women’s right for self-actualisation and autonomy.

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