Психодинамика на политикономическия редукционизъм и кризата като поемане на цената на масовия консумаризъм
The psychodynamics of political economy reductionism and the crisis as covering the mass consumerism cost

Summary/Abstract: This report argues that in the context of the current socioeconomic crisis the social psychological research of the dynamics of consumerism (http://en.wikipedia.org/wiki/Consumerism) is replacing a prior dominant analysis of economic coercion аnd social dependency. Social and managerial practices, public policy and mental contents emerging from mass consumerism and political economy reductionism act as defensive-compensation mechanisms against anxieties about the uncertainties and changes in the socioeconomic environment, where global markets dominate, and the consumer is pronounced “pseudo-sovereign”. Several working hypotheses are proposed to explain the operation of these psychosocial defense mechanisms and the related “secondary narcissism”. A new model of psychodynamic analysis is proposed for the exit models of the socioeconomic crisis – transformation of the interdependence in “consumer-provider” dyad.

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