Zu den lexikalisch-stilistischen Mitteln in den deutschen und den litauischen Werbeanzeigen
Lexical and Stylistic Means in German and Lithuanian Texts of Advertising

Summary/Abstract: The article analyses the most essential and frequent lexico-stilistic means in German and Lithuanian advertisments. On the basis of the authentical material in both languages the following goals have been achieved: the comparison of lexico-stilistic devices, their structure, use and diffusion tendencies, the functional properties and their influence on advertisment text emphatic expressions. The final point covers similarities and differences in both languages.

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