Brands in Post-Communist Romanian Political Arena
Construcţia mărcilor politice în România post-comunistă

Summary/Abstract: Brands have gone beyond their commercial origin and entered into all spheres of human activity – from business to art, from sports to charity, from tourism to politics – becoming a pervasive social and cultural phenomenon. In this paper, we put forward an analysis of a new communicative practice in post-communist Romania: constructing brands in the political arena. We discuss how political brands have been constructed around two politicians: Traian Băsescu, the Romanian president, and Corneliu Vadim Tudor, Romanian senator until 2009, now a member of the European Parliament.

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