Oпърничавите усилия на неукротения български театрален плакат
Shrewish labours of the untamed Bulgarian theatre posters

Summary/Abstract: Bulgarian theatre took interest in Shakespeare’s plays as early as the first years following the Liberation of this country from the Ottomans thus incorporating Bulgarian cultural arena in the European one. The earliest examples of theatre posters in Bulgaria––invitations and programmes of the late nineteenth century––had just an illustrative function and their creative value boiled down to the aesthetics of the type. These specifics, variously modified, lived on until the early 1960s when the first Shakespearean poster in Bulgaria was made. Asen Stareishinski, an academically trained painter, pioneered theatre poster here being among the first to venture out into Shakespeare’s universe. In the 1970s and the 1980s, each of the active poster artists made works after Shakespeare’s emblematic tragedies and comedies with Dimiter Tasev, Ludmil Chekhlarov, Bozhidar Yonov, Ognian Funev, Gancho Ganev, Dimiter Traichev, Galina Gencheva, Georgi Zumbulev, etc., excelling in this respect. An analysis of the significant moments of the history of Shakespearean posters in Bulgaria shows its evolutional importance to the public mindsets on theatre posters as such.

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