Łączenie metod i narzędzi w budowie modeli predykcyjnych
Combining methods and tools in building predictive models

Summary/Abstract: The purpose of this article is to characterize two main strategies used in combining analytical tools during the construction of predictive models. The first is the multi-model approach (ensemble models), in which the final outcome of the analysis is achieved by the aggregation of partial solutions. The second strategy utilizes a hybrid model, in which the final result of the analysis is obtained by combining at least two different analytical tools or models. This procedure is usually two-stage, and the results of one analysis are the basis for the next step for the construction of the second model. A review of literature included in the article is related to complex predictive models used mainly in the field of marketing research.

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