Asymetryczne metody wielowymiarowe w badaniach marketingowych
Asymmetric multivariate methods in marketing research

Summary/Abstract: The aim of the paper is to present the marketing applications of asymmetric multivariate methods, ��������� particularly�asymmetric correspondence analysis and the analysis of variance for nominal data (CATANOVA).Those methods allow for a correct analysis of dependency structures between variables, based on the decomposition of asymmetrical association coefficients in the contingency tables (τ Goodman-Kruskal and Marcotorchino, Simonetti Δ or Gray-Williams Index). The application of these methods may also help in a proper analysis of dependence relations based on relatively small samples.

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